Laya Gerlock Photography, back to top

Product photographer · Philippines · since 2009

Light is
the product.

Watches, jewelry and tech for brands like MVMT and Lacoste. Every prop, riser and surface is designed, built and lit in my own studio, so nothing in the frame is an accident.

Gold MVMT automatic wristwatch with a dark teal ribbed dial and gold bracelet, shot in macro against a teal background.

Pl. 01 MVMT Automatic, teal dial Macro on teal ground

Shot for

  • MVMT
  • Lacoste
  • Movado Group
  • Thursday Boot Co.
  • Dollar Shave Club
  • WARP Eyewear
  • Manssion
  • James Oro
  • ZINVO
  • Skeleton HD
  • SCF
  • M

The plates

25 frames

Sunglasses resting on a moon-like surface of grey dust and rocks, casting a long shadow.

Pl. 19WearMe Pro

Sets are built,
not found.

A lunar surface sized for a pair of sunglasses. Stepped risers cut for Lacoste. Sand, shells and basalt for a headset. Every surface is designed and made in the studio, then lit for what the product is made of: brushed steel, enamel, acrylic, leather.

How a shoot runs

One studio, one photographer, start to finish. You send the product; it comes back with images made for where they're going.

Laya Gerlock holding three Nikon cameras with long lenses, aiming one at the viewer, against a white background.
Pl. 00 Laya Gerlock Photographer, lighting teacher
  1. 01

    Brief

    Product, references and placements: product pages, campaign, social. We agree the shot list before anything is built.

  2. 02

    Build

    Props, risers and surfaces are designed and fabricated in-house to suit the product's color and scale.

  3. 03

    Light

    Each material gets its own treatment. Metal, glass and leather all reflect light differently, so the setup changes with them.

  4. 04

    Deliver

    Retouched finals, cropped and sized for every placement on the brief.

Laya started teaching lighting workshops at 20, covering portrait, product, food and automotive work. The same lighting know-how goes into every client shoot.

Years in practice
17
Photographers taught since 2009
1,000+
Trained at
New York Institute of Photography

Send the product.
I'll handle the light.

Tell me what you're shooting and where the images will live.

Email
Instagram QR code for @laya.gerlock
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Number of products, shots needed, and the deadline if there is one.